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Showing posts from February, 2025

A Multimodal Analysis of Advertisements Broadcasted on YouTube Based on Gender

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In today’s digital age, YouTube has become one of the most powerful platforms for advertising, offering brands the ability to reach millions of viewers globally. As advertisers continue to target specific demographics, gender remains a prominent factor in how ads are designed and presented. Advertisements, in their most effective form, go beyond just selling a product, they convey societal norms, cultural expectations, and personal identities. One of the most significant ways in which these messages are communicated is through gendered portrayals.  Gender stereotype in YouTube advertisements is one aspect that can be identified. It is something that distinguishes between men and women, usually referring to things such as masculinity and femininity.  Source of Picture: Pentingnya Pengenalan Identitas Gender pada Anak Sejak Usia Dini https://www.kompasiana.com/nlaila/6152ffc7a970d151e8633fc3 Gender Representation : The analysis highlights a clear differentiation in how men and w...

The Linguistic Power of Charity Inspired by Prophet Muhammad Word’s

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The Linguistic Power of Charity Inspired by Prophet Muhammad Word’s   “To smile in the face of your brother or sister is an act of charity,” Picture source:  Biography Of Muhammad (PBUH) By A Muslim This quote offers a beautiful reflection on the significance of kindness and the powerful impact of simple gestures in human relationships. From a linguistic perspective, this quote provides a rich opportunity to analyze the way language shapes our understanding of charity, kindness, and social connection. The Linguistic Framing of Charity Charity, in many cultures and religious traditions, is often associated with tangible actions: giving money, food, or physical help to those in need. However, in this quote, charity is redefined through a simple, non-material act (smiling). Linguistically, the word “charity” here is connected not to financial or material giving, but to something emotional, spiritual, and relational. It reflects a broader, more inclusive understandi...