A Multimodal Analysis of Advertisements Broadcasted on YouTube Based on Gender
In today’s digital age, YouTube has become one of the most powerful platforms for advertising, offering brands the ability to reach millions of viewers globally. As advertisers continue to target specific demographics, gender remains a prominent factor in how ads are designed and presented. Advertisements, in their most effective form, go beyond just selling a product, they convey societal norms, cultural expectations, and personal identities. One of the most significant ways in which these messages are communicated is through gendered portrayals. Gender stereotype in YouTube advertisements is one aspect that can be identified. It is something that distinguishes between men and women, usually referring to things such as masculinity and femininity. Source of Picture: Pentingnya Pengenalan Identitas Gender pada Anak Sejak Usia Dini https://www.kompasiana.com/nlaila/6152ffc7a970d151e8633fc3 Gender Representation : The analysis highlights a clear differentiation in how men and w...