The Power of Action in Language Inspired by Jack Ma

 The Power of Action in Language: A Linguistic Perspective on Jack Ma's Quotation

"The World Will Not Remember What You Say, But It Will Certainly Not Forget What You Have Done"

                                                          Source of Picture: Google Image

Language has a powerful influence on the world around us. It shapes our thoughts, conveys our ideas, and connects us with others. However, when we think about the impact of language, we often overlook the deeper meaning that can be derived from what is done rather than what is said. The quotation, "The world will not remember what you say, but it will certainly not forget what you have done," serves as a reminder of the difference between words and actions. Through the lens of linguistics, this statement raises some fascinating insights into how communication works and how our actions speak louder than our words.

The Role of Speech in Communication

Speech is the most common form of communication, and words are essential tools for conveying meaning. Linguists often talk about the distinction between content and function in language. Content refers to the information or ideas we share, while function refers to the purpose behind what we say—whether we're making a request, giving a command, or simply engaging in conversation. While words are important for communicating intentions, ideas, and emotions, they are not always remembered in the same way actions are. Language is fleeting, and even the most profound statements can be forgotten over time.

Actions vs. Words: How Linguistics Explores the Difference

The quote reflects a key distinction in human interaction: actions often leave a more lasting impression than words alone. This concept is closely related to the idea of performative language, a concept introduced by philosopher J.L. Austin. Performative speech acts are statements that do not just convey information but also perform an action. For example, when someone says, "I promise," they are not merely conveying the idea of promising—they are actively engaging in the act of promising.

However, even in the realm of performative speech, the actions that follow the promise matter more than the words. A promise is only meaningful if it is followed by the action that fulfills it. In everyday life, our actions tend to reinforce, or even contradict, the messages we express through language. For example, a leader may speak passionately about equality, but if their actions do not reflect these values, their words become hollow, and their impact fades. It’s the deeds, not the promises, that make an enduring impact.

Language and Memory: Why Actions Are Remembered

Why do we often forget what people say but remember what they do? Linguistics offers a clue in the study of pragmatics, which looks at how context shapes meaning. The context in which we use language often determines how lasting the impression will be. While words can be easily manipulated or forgotten, actions have a direct and tangible effect on our environment, making them harder to ignore.

When someone does something meaningful—whether it’s helping others, creating something innovative, or standing up for a cause—these actions leave a lasting imprint on those who witness them. In contrast, words, even if powerful in the moment, can be forgotten if they are not backed by action. This idea aligns with a key linguistic principle: language is dynamic, and its effectiveness depends on how it is received and interpreted in context. While words may fade over time, deeds are anchored in the shared experience of those involved, creating a lasting connection.

The Social and Cultural Dimensions of Language

Linguistics also explores how different cultures and societies prioritize words versus actions. In some cultures, verbal expressions hold a strong value, and what is said can be taken very seriously. Yet, in many societies, actions are often seen as a more reliable measure of character and intent. This variation highlights the complex relationship between language and societal expectations. In fact, some cultures use specific language forms to describe actions—emphasizing the deed itself rather than the spoken word. For example, some indigenous languages may have a rich vocabulary for describing the nuances of action, reflecting the high value placed on what is done rather than what is said.

Language and Identity: Shaping the Future Through Actions

In modern society, where communication often happens online and across many different platforms, the disconnection between words and actions can be even more pronounced. Social media, for instance, is full of statements and opinions, but actions that reflect those opinions can be harder to discern. The result is a situation where words are quickly forgotten, but actions—or the lack thereof—leave a permanent mark on how we are perceived.

In a world that increasingly values authenticity and results, the idea that "the world will not remember what you say, but it will certainly not forget what you have done" resonates strongly. Language is not just a tool for communication; it is a reflection of identity. What we do shapes who we are in the eyes of others far more than what we say. Linguists recognize that meaning is not only shaped by the language we use but also by the actions that accompany it.

Conclusion: The Lasting Impact of What We Do

The world of linguistics gives us a deeper understanding of the ways in which words and actions interact, often revealing a gap between intention and impact. The quotation serves as a reminder that, while words are a necessary part of communication, it is ultimately our actions that define us. Language may fade from memory, but the effects of our actions linger long after the conversation ends.

Whether you are a leader, a teacher, or an everyday person communicating with those around you, the message is clear: to make a lasting impact, let your actions speak for you. In the end, it’s not what you say that the world will remember—it’s what you do.


(Uploaded by Syafira Khairunnisa (Membership No. 1001/01/LingTC/2024)

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